METHODOLOGY
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Current Situation Analysis
This stage is divided into three main sections, each of which is highly important because it has a direct impact on the basic strategies that we will follow to reach the desired goals:
1- Profiling
2- Monitoring and analysis
3- Reputation Index-
Communication Strategy
At this stage, we build a road map through a solid strategic plan that can employ different communication platforms to deliver the required messages through the appropriate platforms and at the right time. This combination will make you able to communicate with your audience effectively and influence them.
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Content Creation
Here we lay the foundation stone, which is the secret to building the next success, as it is a true translation of all the previous stages.
It is all about the narrative.
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Media Relations
After the pillars of the communication process are complete and we establish a solid foundation for launching, we begin the process of tight implementation by employing all appropriate platforms, whether they are digital platforms or traditional media. What determines this, is the audience we target and the ability to influence it and deliver the messages that we want to deliver, every time. This is proceeding according to the approved communication plan and a specific timetable.
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Publishing
Implementation includes all aspects of the strategic plan in all sectors:
- Communication
- Media
- Creative
- Administrative
-Community-
Tracking
After our advanced technical and technological tools contributed to determining the status of your reputation in the first step, these tools return in this step to follow-up, monitor, analyse and track the path. Everything we have accomplished, we track its results, re-examine your reputation, analyze the effectiveness of communication activities, and modify the strategic plan to achieve the goals of the journey (customer journey).
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Report & Analysis
March provides support to you throughout the journey. We work consciously to prevent and manage expected risks and crises. Our proactive crisis management plans will save you time and effort and enhance efficiency, and your reputation will be surrounded by a fence that protects it from dangers and damage by adopting the Risk and Crisis Management Guide.
Also, we provide a full detailed campaign report.